Grundfos website redesign enhances the user experience


New Website

Grundfos Pumps Australia has launched a new look website providing visitors with a refreshing online experience and a central hub for all pump and application information. The website now features enhanced search functionality, improved selection tools and access to a variety of case studies from around the world.

The website aims to enhance the user experience with an updated look and feel. The redesign features a new bold scrolling bar at the top of the page, new branding and more intuitive navigational tools. Amongst all the new improvements on the site, one very long-time favourite tool remains. WebCAPS, Grundfos’ online computer aided product selection tool and technical catalogue, is still a key feature of the Grundfos website.

The two most significant improvements of the site are the ‘Find Product’ function and ‘Search’ tool, which have both proven popular with online visitors. The ‘Find Product’ function allows users to simply and intelligently search for pumps by specifying an industry and application, while the user-friendly ‘Search’ function provides results based on users’ key word searches.

Grundfos Australia’s new website follows the global rollout of an updated website platform, led by Grundfos Headquarters in Denmark. After the successful launch of the international website in August 2010, which reached 1 million visits in under a year, the new website platform was released to countries all over the world, including Australia.

Grundfos Australia aims to follow on from their Danish colleagues’ success and has already had 45,000 visits to the site since it was launched in August 2012. This is a 30% increase compared to the same period last year.

Evan Roiniotis, Sales & Marketing Director for Grundfos Pumps Australia commented, “Our online visitors will now experience a more vibrant and seamless view of the whole Grundfos range of online tools and resources. These resources include WebCAPS, online training, navigational tools and campaign pages. We trust that the new site provides improved functionality for our target audiences, which range from Engineers, Contractors, Authorised Dealers and Consultants to Plumbers and Home Owners ".

Visit the new website today –

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